B-ROW is an acronym for Basic Right Over Wrong. The mascot is a purple maned Lion whose name is B-ROW. The very special lion mascot (“B-ROW”) promotes a multi-dimensional character building platform that works to blend education and entertainment. B-ROW the lion mascot and his “BMT” B-ROW Musical Team promotes resources for home, school and community organizations, including written curricula, animated character stories with quizzes and music for children 4-10 years of age (PreK-5th grade students). With over 15 years in research and development B-ROW provides effective good character building resources. B-ROW written resources have been used in its original format since 1997 in multiple states such as Georgia, Florida, Arkansas and Illinois. A Better Way Today, Inc. has “B-ROW the Lion” on the move.