A Better Way Today, Inc.
Welcome to the World of B-ROW (Basic Right Over Wrong)
The B-ROW Team has spent over 20 years focused on facilitating the development of a fun and effective Edutainment brand for building Good Character. The result is “B-ROW” which is the acronym for “Basic Right Over Wrong”. Imagine the impact of a solid focus on “Building Good Character” beginning in a child’s formative years and continuing throughout his/her life.
Parents are overwhelmingly concerned with the current social environment in many of our communities and schools which includes bullying, drugs, school shootings and peer-pressure. These are things our children face on a daily basis. Social Media has magnified some of the concerns, especially bullying. The experts agree that these issues can largely be addressed through character development. What if there was a focus on building good character in those formative years, kindergarten through fifth grade?
This is just what the B-ROW resources accomplish, by using character building messages to empower our children to combat many of the issues they face and equip them with the tools necessary for success in the classroom, at home and life in general. These resources can be used at home and in the school providing a re-enforcing experience.
Our focus is on “Building Good Character from the Start” and it all begins at home with B-ROW. Thank you for your interest and the vital role that you will play in this most worthy endeavor.
The B-ROW Team
Company Overview
Leveraging the power – Education – Entertainment – Technology
Description
A Better Way Today provides a multidimensional edutainment platform that blends education, entertainment and technology to promote enriching and engaging child character development. The resources are for children 5-10 years of age (K-5th grade students). The core of the program’s content is delivered through the use of an interactive software program that utilizes fun and memorable characters to effectively connect with children of all ages.
The Company’s software program is available for delivery to children both at home and within the classroom. There is tremendous value in the platform for parents and grandparents who are seeking to enrich their children’s formal education with strong value building learning materials. The platform is also ideal for use by families that are homeschooling their children.
Resources
The primary objectives targeted by the Company’s materials are teaching common courtesy, good manners, and basic values. There are additional skill enhancements such as language arts, spelling, comprehension and computer skills. Key to creating an enjoyable learning experience for children is the platform’s utilization of animated characters that help to increase the appeal of the content. The main mascot for A Better Way Today is B-ROW, a purple-mane lion, whose name is an acronym for “Basic Right Over Wrong.” These characters are a focal point throughout the delivery of much of the programs material. There is also heavy utilization of interactive quizzes that ensure that children remain attentive and engaged throughout the program. The written curriculum with printable activity sheets and the same stories contained in the software provide an enhanced teaching and learning experience.
In addition to its software content, the Company also offers live performances featuring music and skits that utilizes the characters and concepts that students have already been exposed to through the software platform.
Value Proposition
There is tremendous value to be realized by children and schools from character development. Extracurricular content such as character development programs and assemblies are often the first items removed from schools with budget cuts. However, character development remains as important as ever in the lives of today’s children.
Studies have shown that aside from improving moral values, character education also works to positively impact student performance academically. Parents are overwhelmingly concerned with the current social environment in many of our communities and schools which includes bullying, drugs, and peer-pressure and these issues can largely be addressed through character development.
A Better Way Today and it’s Strategic Partners seek to combat many of the issues faced by today’s children and provide them with the tools necessary for success in the family and classroom as well as in life.
ABWT – Leveraging the power of education, entertainment and technology.
Brand Historical Summary
1996
- Basic Right Over Wrong was formed and a very special lion mascot “B-ROW” was created as the messenger.
1997-2000
- B-ROW worked diligently with educators in the state of Georgia to develop tools and resources that would be user friendly yet effective in the classroom. These resources were developed, tested, evaluated and refined resulting in a highly effective and comprehensive program.
- B-ROW was awarded a state contract to provide character education services to several schools in partnership with Communities In School (CIS) of Georgia Inc. CIS is a Non-profit organization serving at risk youth in schools throughout the state of Georgia.
- B-ROW was invited by the Georgia Department of Education to participate in a $1 million dollar Character Education federal grant project aimed at establishing working character education program models. B-ROW Character Education resources were accepted as a state approved program.
- B-ROW formed an alliance with Aries Technology, a software development company located in Phoenix, Arizona, to develop character educational software to complement the B-ROW written curriculum.
2001 – 2004 
- B-ROW/Aries Character Education software, featuring animated versions of the B-ROW curriculum stories, was added to the resources.
- B-ROW adds a Spanish language version of its grades K-2nd and grades 3-5th written curriculum resources. The English/Spanish version allowed for expansion to 4 schools in Tampa, Fla.
- Evaluation data from pre-tests/ post-tests and surveys given to over 15,000 students, 1,200 teachers and 1,000 parents (2001) document the success of the B-ROW character development resources. Parents saw progress at home, and principal’s reported decreases in office referrals for discipline problems.
- Reductions in Education funding through the Georgia State Legislature resulted in B-ROW and other educational programs being cut from the budget.
2005 – 2008
- B-ROW formed an alliance with The Center for Understanding School Policy (CUSP), a not for profit educational foundation to pursue state/federal funding to facilitate statewide availability of the B-ROW character education plan for all Georgia Elementary schools.
- B-ROW partnered with The Better Business Bureau of Central Georgia to launch an Annual Celebration of Good Character. This program consists of awards and an assembly style program featuring the B-ROW Musical Team (BMT) performing B-ROW Character songs.
- B-ROW partnered with The Better Business Bureau Educational Foundation of Metro Atlanta, CIS Atlanta and Center for Understanding School Policy (CUSP) to present the Celebration of Good Character events with participating Atlanta, GA Schools.
2012-2014
- A Better Way Today, Inc. begins development of an online offering of the B-ROW character building resources for home use.
- A new website buildcharacterathome.com is designed and launched. This site offers home use subscriptions to the B-ROW character building software which complement the school version offered through our partner company Aries Technology.