A Better Way Today and “B-ROW the Lion” – Leveraging the power of education, entertainment and technology to build good character.
A Better Way Today is transitioning to it’s edutainment platform that promotes child character development by effectively blending education, entertainment and technology. The target for the Company’s platform is children 4-10 years of age (PreK-5th grade students). The Basic Right Over Wrong (B-ROW) brand of character education resources are delivered through B-ROW Rhythm Edutainment Events featuring “B-ROW the Lion” and his musical team (BMT).
B-ROW Rhythm Edutainment Events are live performances that feature music and skits that introduce the Basic Right Over Wrong – B-ROW character building software, music and merchandise brand. The software service, music, education resources and training are included with the edutainment events. The Company also offers the B-ROW Character building software online on a subscription basis for home use.
In addition, the Company is launching a line of merchandise centered around the “B-ROW the Lion“, its Basic Right Over Wrong (B-ROW) brand and the #ihavegoodmanners t-shirt campaign. Coming Soon.